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American Apparel Branches Out Into Lipgloss

Nine shades to coordinate with colorful clothing.

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By: TOM BRANNA

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The nine colors in American Apparel’s new lipgloss line ($12 a tube) feature equally colorful names, evoking an array of facets of the American Apparel experience, according to the clothing company. From Legalize LA, a bright red using the slogan of the company’s call for immigration reform; to Pantytime, an apricot-toned pink named after American Apparel’s yearly celebration of all things underwear; these brand themes are complemented by fresh shades that flatter a range of women an...

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